Tools for Professionals

App Store Revenue Simulator

Project subscription app revenue, active subscribers, platform fees, acquisition costs, operating costs, taxes, and net profit.

Before you calculate

How this app revenue estimate works.

This simulator models a subscription app funnel from downloads to trials, paid subscribers, churn, platform fees, acquisition costs, operating costs, taxes, and monthly net profit. It is inspired by app revenue calculators such as RevenueCat's, but it uses editable Canooq assumptions.

Main assumptions

Inputs are editable and should be updated with your real income, rates, province, fees, or account limits. Calculations are simplified and may not include every tax credit, lender rule, fee, eligibility condition, or timing detail. Verify official numbers before acting. This tool is educational and is not financial, tax, legal, mortgage, or investment advice.

User metrics

Monthly downloadsiEnter new app downloads per month.

downloads

Download-to-trial rateiShare of downloads that start a trial or subscription flow.

Trial-to-paid conversioniShare of trial users who become paying subscribers.

Monthly churn rateiShare of paying subscribers who cancel each month. Lower churn increases steady-state subscribers.

Pricing

Monthly subscription priceiEnter the monthly subscription price before platform fees and taxes.

Costs

Platform fee rateiUse 30% standard, 15% for qualifying small business programs, or your own blended fee rate.

Monthly server costsiHosting, database, storage, monitoring, and infrastructure costs.

Monthly AI token costsiOptional AI inference, API, or token costs.

Average cost per downloadiPaid marketing cost per app download. Use 0 for organic-only scenarios.

Revenue tooling feeiOptional subscription infrastructure, billing analytics, or revenue tooling fee as a share of gross revenue.

Tax

Effective tax rateiSimplified tax rate applied to positive profit after operating costs.

Estimated monthly net profit

$152

This is a simplified subscription app model inspired by app revenue calculators. Use real cohort data before making product decisions.

Active subscriber model

260 subs

Steady-state active subscribers are modeled as new paid subscribers divided by monthly churn.

Platform fee

30%

Platform fees can vary by store, country, program eligibility, subscription age, and alternative terms. Use your blended effective rate.

Monthly downloads1,000

Monthly trials100

New paid subscribers per month26

Steady-state active subscribers260

Gross monthly revenue$2,597

Annual gross revenue$31,169

Platform fees$779

Marketing costs$1,500

Server and AI costs$100

Revenue tooling fees$26

Estimated tax$40

Break-even downloads per month343

Educational estimate only. This is not affiliated with RevenueCat, Apple, or Google and does not guarantee store approval, subscription conversion, commission eligibility, taxes, payouts, or profit.

How this app revenue model works

The model starts with monthly downloads, estimates trial starts and paid conversions, then uses monthly churn to estimate steady-state active subscribers.

Platform fees

The platform fee is editable. RevenueCat's calculator exposes standard 30%, small business 15%, and custom fee inputs. Apple says its Small Business Program features a reduced 15% commission for eligible developers.

Why churn matters

With a subscription app, churn controls how many active subscribers remain over time. Lower churn can lift revenue even if downloads stay flat.

Costs included

The estimate includes platform fees, marketing cost per download, server costs, AI token costs, revenue tooling fees, and a simplified tax rate on positive profit.

Frequently asked questions

Is this the RevenueCat calculator?+

No. It uses similar input logic for downloads, conversion, churn, platform fees, operating costs, acquisition cost, and tax, but it is a Canooq educational model.

Should I use 30% or 15% for the platform fee?+

Use the effective rate that applies to your app. Standard store commission is often modeled at 30%, while qualifying small business programs may use 15%, and some situations need a blended custom rate.

Why does churn change active subscribers so much?+

The calculator estimates steady-state active subscribers as new paid subscribers divided by monthly churn. If churn drops, subscribers stay longer, so the active base grows.

Disclaimer

Educational estimate only. This is not affiliated with RevenueCat, Apple, or Google and does not guarantee store approval, subscription conversion, commission eligibility, taxes, payouts, or profit.